Expresso brings to you another amazing African, that we should all look out for, we take a look at an African queen who has been making headlines around the world, designer Loza Maleombho. Her brand has been described as as fusion between traditional cultures and contemporary fashion, as she bridges Ivorian/ African cultures with modern fashion.
Loza was born in Brazil but raised Abidjan, Côte d'Ivoire (Ivory Coast), she discovered her passion for fashion at age 13, when she would make her own school uniform. She later moved to the United States in 2000 to finish off high school and also attained a degree in animation. From there she moved to New York and interned for some big designers such as Yigal Azrouel and Cynthia Rowley. She launched her own self titled label in 2009.
In 2012, she returned home and now runs her business Abidjan’s business district: the Plateau, where all her designs are manufactured locally, her designs can still be ordered online for international clients. Her brand has been featured in various fashion magazines across the globe such as VOGUE and ELLE Magazine. Loza’s team consists of mainly of women to promote female empowerment. She has plans of establishing a training workshop for underprivileged young women.
Loza has also gotten her designs featured in Beyonce’s 2016, black concious, hit music video for ‘Formation,’ which got her and her brand a lot more publicity. Loza even stated that she watched the video four times when it came out, just to see her design. Her collections have also been shown at Boston and New York Fashion Weeks. She is truly putting helping put Africa on the map, in terms of the fashion world.