Hello Summer 2017 with Woolworths
(01 Sep 2017)

Hello Summer 2017Hello Summer 2017 with Woolworths

It’s the most exciting time of the year. Summertime!! And no where is this more apparent than at one of our favourite retailers – Woolworths who know how to ring in a new season!
Expresso was invited for a sneak peak at all things summer – be it beauty, fashion, or food – at an exclusive event held at the Woolworths Sandton last night.  And boy, was it an event to remember!
Think personalization.  Experiential.  Sensory.  It was a feast for the eyes, nose, ears.....okay, you get it!  Woolworths unveiled what they have in store for the spring/summer ‘17 season ahead and you guys have A LOT to look forward to.
Whether it’s the latest fashion trends, beauty routines, or the best in healthy eats and drinks, Woolworths has you covered for the season of beach and bright, sunny skies and beyond!

Hello Summer 2017
Some of South Africa’s biggest movers and shakers were in attendance to mark the move to summer, including T.V. Presenters Ayanda Thabethe and Lorna Maseko, Fashion Influencers Iman Mkwanazi and Kwena Baloyi and Publications like Elle, Marie Claire, GQ, and Glamour.  Needless to say, it was one of the most anticipated events of the year.

The night was all about celebrating newness, innovation, creativity, and plain old magic!  Woolworths pulled out all the stops to ensure guests received a taste of the most sought after lifestyle trends around. 
Whether it was customizing denim at the RE: pop-up, indulging in matcha, ginger and tumeric candyfloss at the JT ONE bar, personalized printing at Edition (think your favourite t-shirt customized with your mantra of choice), or getting the latest tid bits in beauty trends from the Makeover Bar, the event promised guests the kind of experience that would leave them wanting even more summertime inspiration.
The good eats and drink flowed all night as VIPs, influencers, and celebrities mingled, talked fashion, beauty, and food, and, some, busting a move or two to the likes of some killer entertainment in the form of DJ Cosmo, DBN Gogo, Mamakashaka, and Zodwa and Zanele.
Our very own Zoe Brown was in attendance, marking the beginning of summer in her exclusive, customized Woolworths and Crystal Birch designer jacket.  Zoe continued the festivities by trying out the latest in lifestyle trends from Woolworths, including digital printed nails, accessory customization with embellishment and pearls, charcoal sponge bread and matcha dusted raw truffles, seaweed moss, and spinach sago.  Talk about staying ahead of the game. Woolies – always a pioneer.
The evening centred on all things experiential, for it’s experiences that truly leave a lasting impression.  From fashionistas, to food-nuts, and the beauty-queens in between, the night proved that Woolworths has something for everyone come summer ‘17.  Innovative and inspiring, it’s beyond doubt that with Woolies in tow, you too can welcome the warmer season in style.
And if you’d like a behind the scenes exclusive of everything that went down at the Woolworths Hello Summer Event, be sure to tune into Top Billing next Thursday, September 7th.  But if you can’t wait until then, hit up Woolworths Sandton on Saturday for your opportunity to customize your very own denims and t-shirts. Experience the difference!

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