Every New Yorker can remember the first time they saw the Empire State Building. Or how they felt when they first stepped into Grand Central Terminal. Even those who only come for a short visit develop rich memories that can instantly transport them to NYC’s most iconic places. These very personal experiences and feelings are what bond New Yorker’s to their city and to each other. These are the moments Maybelline New York has captured in its 2013 Calendar.
New York has always been the star of the Maybelline New York Calendar, a limited-print day minder that has become a coveted item among those who have received it for the past five years. With over-the-top outfits and playful makeup, Maybelline New York has given its creative team the freedom to present its beloved hometown in the most glamorous way possible. This year that daring use of makeup and fashion enhances the theme. The creative team used body paint to dress up Maybelline New York’s beautiful spokeswomen, transforming them into the personal New York City moments they now share.
Body art has long been a form of personal expression, and in the pages of the Maybelline New York 2013 Calendar it is elevated to its most artistic level. Maybelline New York is delighted to offer an exclusive behind-the-scenes look at the making of the 2013 calendar.